Carlsberg decreased promotion-related support tickets by 90% since using Talon.One

BERLIN, 03. May 2022: Carlsberg has decreased promotion-related support tickets by 90% since integrating with Talon.One.

Founded in Denmark in 1847, Carlsberg has a large portfolio of beer and other beverage brands. Their products are sold in more than 150 markets. 

Carlsberg works with more than 25,000 resellers around the world. As a result, B2B promotions play a crucial role in the success of their marketing strategy.

Talon.One supports Carlsberg with numerous parts of their B2B promotion schemes from coupons and referrals to loyalty.

As they execute their promotion campaigns globally, they needed a promotion engine that was capable of running at scale. At the same time, Carlsberg wanted to offer personalized promotions to their customers in order to maximize their engagement and drive up sales.

Talon.One’s promotional engine allows Carlsberg to generate millions of personalized coupons and referral codes to address the interests of their global customer base.

Carlsberg is now able to use any of their customer’s profile or real-time session data, building up personalized promotions in Talon.One.

“We’re excited to help Carlsberg with our scalable and customizable promotion features,” said Chris Mills, Chief Revenue Officer at Talon.One.

“Global brands like Carlsberg have a huge customer base and it’s very important for them to have both scalability and personalization when it comes to promotions.” 

Engineering teams at Talon.One and Carlsberg collaborated to make the integration quick and smooth. Following the integration of Talon.One with Carlsberg’s tech stack, they were able to go live in their global markets.