The secret recipe behind Panera’s 60 million-member loyalty program

With more than 2,200 bakery-cafes, Panera is now one of the most-loved restaurant brands in the U.S. That same passion carries over into MyPanera®, one of the country’s largest loyalty programs, counting over 60 million members.

Managing rewards, discounts, and customer experiences at this scale requires a foundation that can scale fast, and matches the complexity of its digital ecosystem. That’s why Panera turned to Talon.One to unify its loyalty and discount platforms into a single, flexible incentives engine.

Before Talon.One, launching a new MyPanera reward could take days, involve multiple teams, and require lengthy QA cycles. For a brand with millions of daily transactions, slow execution was a major blocker.

With Talon.One, Panera can now create and deploy rewards and discounts in real time, run multiple loyalty programs side by side, and track all redemptions from one centralized platform.

Talon.One now powers Panera’s loyalty rewards and non-loyalty promotions, all fully integrated with their internal customer platform and ecommerce systems. The result is a consistent incentives experience across ordering channels, devices, and member journeys.

Panera migrated more than 1,100 campaigns into Talon.One without disruption, completing the full rollout in only five months.

With Talon.One, Panera has gained the flexibility to test new incentive ideas, launch personalized rewards at scale, and refine their loyalty experience with real-time guest data. The brand now has the agility to evolve MyPanera while keeping speed, accuracy, and customer engagement at the center of its strategy.