Loyalty & promotions for agentic commerce

Win on value in the era of agentic commerce

Deliver a personalized, profitable value proposition in agentic commerce. Talon.One makes every loyalty & promotions mechanic accessible to any agent.

Talon.One Point-Of-View

It's a new era of commerce. Make it your moment.

Discoverability

If agents can't read it, they can't buy it

Businesses need to focus on discoverability of core incentives seamlessly required for consumers to discover and purchase in agents

Value

Real value for humans – and their agents

Businesses need an incentives strategy that delivers value in agentic commerce, without a race to the bottom price war.

Engagement

A new era of commerce means a new engagement playbook

Businesses must leverage loyalty to give customers a reason to self-identify over agents.

Our Vision: The Unified Incentives Protocol

The Unified Incentives Protocol (UIP), introduced by Talon.One, is a new set of platform-agnostic standards designed to surface promotions and loyalty incentives across AI agent-based shopping experiences.

The component TextContentWithFullBleedImage has not been created yet.

What's coming next?

Looking ahead, Talon.One will expand UIP within Google’s Unified Commerce Protocol (UCP). We also plan to support OpenAI’s ACP protocol, alongside other GenAI providers such as Perplexity, Anthropic, and Copilot.

Learn more

Learn more about Talon.One's view on agentic commerce

Trends

Agentic AI and the future of retail: How to stay ahead

Learn how to use loyalty programs, first-party data and GEO to stay ahead in the AI shopping era.

Announcement

Incentives in the agentic future: The Unified Incentives Protocol

See why we're introducing the UIP, a new set of standards for incentives in the agentic future.

Research & Development

Universal Commerce Protocol: What Google's new standard means for loyalty

See what Google's Universal Commerce Protocol means for the future of promotions and loyalty.