How today’s C-suite is rethinking customer incentives
With insights from over 400 decision-makers from the HBR audience, our latest report explores how leading organizations are rethinking incentives to drive customer value and profitability.
A look behind the data
400+ decision-makers. 100+ data points. 1 must-read report on the future of incentives.
Break down silos. Build up loyalty.
Businesses with integrated loyalty and promotions strategies often report higher sales, stronger engagement, and better ROI. Yet too many still run these functions in isolation.
Personalization pays - mass discounts don't
More businesses than ever are saying goodbye to mass markdowns and hello to tailored incentives - and reaping the rewards.
Loyalty rises as an investment
The research shows a shift at the top, with 52% of those surveyed saying their organization is increasing investment in their customer loyalty program over the next 12 months.
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