Talon.One recognized in the 2025 Gartner® Market Guide for Loyalty Program Vendors

Mohammadreza Javanian

Talon.One loyalty expert

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We’re excited to announce that Talon.One has once again been recognized as a Representative Vendor in the 2025 Gartner® Market Guide for Loyalty Program Vendors — following our first inclusion in the 2023 edition.

In our opinion, this report serves as a trusted resource for enterprise buyers seeking clarity on the loyalty technology landscape and guidance on selecting the right platform to power their loyalty programs.

About the 2025 Gartner® Market Guide for Loyalty Program Vendors

The Gartner Market Guide for Loyalty Program Vendors is designed to give organizations a comprehensive overview of the loyalty software market. To us, it highlights key trends shaping the space, outlines what brands should prioritize when evaluating loyalty solutions. According to Gartner, “marketers can use this guide to understand the loyalty program vendor landscape and explore the different capabilities that these vendors offer.”

"In a market crowded with options, many loyalty platforms struggle to meet the scale and flexibility required by enterprise organizations. Our platform stands apart by offering unmatched customization, robust features, and the ability to seamlessly integrate with complex tech stacks."

Rachel Lynch

VP Marketing at Talon.One

Why we believe the Gartner recognition matters

For Talon.One, inclusion in this guide confirms our position as a market leader tailored to enterprise demands. To us, this recognition rounds off an exceptional year of milestones:

Shopify Integration: Talon.One is now the only enterprise-grade promotions and loyalty engine integrated directly with Shopify’s commerce platform — and the sole incentives provider awarded Premier Partner status.
INCENTIVIZE 2025: In May, we brought together over 250 industry leaders at our flagship loyalty and promotions summit to share strategies, challenge assumptions and spark new ideas in incentives and customer engagement.
Feature innovation: With over 70 full-time engineers and quarterly major releases, Talon.One delivers the most comprehensive set of loyalty and promotions features on the market. From advanced tiers and points systems to subledgers, customer business rules and omnichannel rewards — our platform gives businesses everything they need to design incentives strategies that truly stand out.
Trusted by leading brands: Our growing client roster includes top-tier retail and e-commerce names like Nordstrom, Salomon, and Joe & The Juice.

Take your incentives strategy further

If your organization is ready to evolve its loyalty marketing strategy with an enterprise-grade solution built for scale and impact, our team is here to help.

Reach out today to discover how Talon.One can elevate your loyalty and promotions programs.

About Gartner's Market Guide for Loyalty Program Vendors, Published 3rd June 2025

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.